Kickstarter advice / by Jared Jones

Someone asked me on Facebook for some pointers on her upcoming Kickstarter/Indiegogo, and this was my reply!

“Hi! I’ve been meaning to respond to you since you sent this, but work–blah blah.

All right. Here are some tips:

1 – You need to make a video specifically for the fundraising, it needs to feature you heavily, and it ought to be good enough to stand on its own.

(It should also be shorter than mine.)

2 – You’re selling yourself as much as you’re selling the project.

When pitching to strangers, that means wanting them to like you. In the same way folks root for football players they’ve never met, you want them to root for you.

When speaking with your family and friends, you want to make it clear to them that if they want to support you, *this* is the way to do it. (They’ll contribute most of the money, so this is *very important*.)

3 – Reach out to everyone ever.

I called everyone in my phone, messaged everyone else on Facebook, and emailed all of the local production companies.

Most people are willing to help if you only ask (and even if it’s just sharing a link–which it usually is).

4 – Make people feel like they’ll be part of something.

Use "we” a lot. Make sure all of your would-be contributors are aware they would be Part of the Team.

5 – Think long and hard about the rewards.

Most rewards on Kickstarter suck. Make yours not suck!

I included a lot of things with a personal touch: hand-written postcards, signed scripts, video shout-outs (which are forthcoming), signed and numbered Polaroids.

That’s all I got for now!

Oh, and I’m not producing all five episodes for $3500. That would be nuts! Look at the Kickstarter again and you’ll see it was just for episode 1.

Let me know if you have any further questions. I’m at your disposal; it just might take several weeks to reply each time.

Cheers.“